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EMPOWEAR. Words have power.

Words have power.

Thoughtfully designed apparel. Words that bring you back to who you are and the life you want to create.

Visionary embroidered crewneck in Denim with white and gold embroidery
Visionary

You’ll only see it
when you believe it.

WORDS TO WEAR. WORDS TO LIVE BY.

A little reminder. A bigger belief.

Out of sight, out of mind

Wear your intention.

A reminder where your eyes already go.

What you surround yourself with matters.

You leave yourself a note. Put something by the door so you won’t forget it. Set what you need next to something you already use every day. Without realizing it, you’re designing your environment: giving yourself something to notice when you need to remember.

The same can be true of an intention. You know what matters to you, then the day gets busy and whatever is right in front of you takes over.

So put something different in front of you. A word on your sweatshirt. A reminder on your desk. Something that brings you back to what you want to think, say, feel and do. By design, not by default. By choice, not by chance.

A reminder you can take with you

What do you want to keep in mind?

Choose the words that mean something to you. A little belief. A more deliberate way of speaking. Something worth carrying into your everyday life.

Visionary embroidered crewneck in Denim with white and gold embroidery

Visionary

“You’ll only see it when you believe it.”

Keep possibility in view, even before you can see exactly how it will unfold.

$74.99

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Abracadabra embroidered crewneck in Crimson with white and gold embroidery

Abracadabra

“I create as I speak.”

A reminder to choose your words with care, including the ones you say to yourself.

$74.99

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Good words travel

Little billboards for good.

For you. And whoever crosses your path.

The words you wear go out into the world with you. They might encourage a stranger, start a conversation, or be the reminder someone else needed that day. That possibility has been at the heart of EMPOWEAR since the beginning.

Our story began in a rocking chair in 1999. Read the full story →

By design, not by default.
By choice, not by chance

Create a world that brings you back.

To what you believe. To what you want to think, say, feel and do. Put those reminders where you’ll see them, in a way that feels like you. On your wall, on your desk, or on the shirt you reach for in the morning.

Make room for the words you want to live by.

Choose your everyday reminder →
Change your words.Change your world.